On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Praveena Jogi of Pravision.
Pravision LLC is a dynamic digital marketing company dedicated to helping small businesses grow by offering customized services. We specialize in website design, SEO, social media marketing, CRM integration, and digital tools that enhance business operations. With a focus on delivering quality, innovation, and customer satisfaction, we tailor our solutions to elevate each client’s online presence and drive their success.
What is your BEST service?
Web design or development.
What was your first job in Media?
Photography and website development.
What is the biggest change in marketing that you see coming in the next 2 years?
AI.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Hiring an outside ad agency, like Pravision, is important for businesses because it offers specialized expertise and fresh perspectives that may not be available internally. Agencies provide innovative ideas and can quickly scale resources based on a business’s needs. They also have access to advanced marketing tools and analytics, which can enhance campaign effectiveness. Overall, partnering with an agency like Pravision complements the work of an internal marketing director, enabling more effective marketing strategies.
What is one tip that you would give when it comes to digital marketing?
One important tip for digital marketing is to ensure that customers fully understand the concept of generating leads. While activities like creating a website, gaining likes, and increasing impressions are crucial for visibility, they do not guarantee leads or conversions. It’s essential to communicate that engaging potential customers is a process that involves nurturing relationships and providing value, rather than simply driving traffic. -Praveena Jogi “Ultimately, while we can create strategies to attract interest, we cannot control human behavior or compel individuals to take action.” Effective lead generation requires a combination of quality content, genuine engagement, and patience in building trust with your audience.
What percent of your advertising service offerings does traditional media buying make up?
10-30%.
