On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Jennifer Filzen of Rock Star Marketing.
Rock Star Marketing is a full-service digital marketing agency that supports service industry businesses, like auto repair, HVAC, and home remodeling. We drive attention and awareness to businesses through storytelling in blogs, social media channels, websites, video marketing, and even through Standard Operating Procedures for internal marketing!
What is your BEST service?
Social media.
What was your first job in Media?
Director of Marketing for a construction company.
What is the biggest change in marketing that you see coming in the next 2 years?
Artificial Intelligence is a great tool that will transform the marketing industry.
List any trade organizations or groups that you belong to, if any:
NorthWest Auto Care Alliance, National Association of Remodeling Industry, Women of HVACR
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
When you delegate the marketing to a professional agency, it allows you more time to focus on what you do best within your business and generate revenue.
What is one tip that you would give when it comes to digital marketing?
Don’t be afraid of AI. It’s a great tool that helps reduce the mental load, but it doesn’t rob you of your creativity.
What percent of your advertising service offerings does traditional media buying make up?
10%.
