On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Irina Papuc of Galactic Fed.
Galactic Fed is a growth marketing agency built from the data, AI, and growth hacking techniques that launched Silicon Valley’s most iconic brands. Our approach was pioneered by a team of mathematicians and software engineers, and since 2017, Galactic Fed has expanded to 120 employees helping over 600 companies grow, from early startups to established multinationals. We design and execute strategies to supercharge your user acquisition and revenue.
What is your BEST service?
Digital (SEO, SEM, PPC).
What was your first job in Media?
Joined Toptal in July 2015, became their SEO leader within the year.
What is the biggest change in marketing that you see coming in the next 2 years?
AI rethinking everything of course!
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Having generalists/jack of all trades welcomes mediocre output at best, and the focus needs to be on building a team of folks who have deep industry knowledge and experience in a specific part of marketing. That becomes financially challenging for any one company to do in-house!
What is one tip that you would give when it comes to digital marketing?
Fail quickly, learn quickly, on small budgets! Remember that marketing is a tax write-off. It is a business expense, and one that many leave off as an after-thought, but it’s as important of an investment as sales!
What percent of your advertising service offerings does traditional media buying make up?
0.