On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Blakley Young of Wiland.
As the best predictor of consumer response, Wiland equips you with the world’s most accurate media targeting possible: finely tuned audiences and enhancement data that let you connect to millions of consumers ready to spend with your brand. You’ll be reaching these buyers before your competitors even know they are in market.
This first-mover advantage enables superior return on marketing investment across all addressable channels. That’s because our audiences and data are built from the largest set of spending and intent signals ever assembled, analyzed by Wiland’s advanced AI-enabled response prediction platform.
What is your BEST service?
Media buying.
What was your first job in Media?
Sales.
What is one tip that you would give when it comes to digital marketing?
In today’s landscape, consumers expect relevant and tailored experiences. Use data to segment your audience and deliver personalized messaging across channels. Whether it’s through email, social media ads, or website content, personalization not only boosts engagement but also builds stronger customer relationships and increases conversion rates. Just remember to balance personalization with privacy—transparency about data usage helps foster trust.