On Media Champions, our host, Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks withEdmundo Nava of Nava & Blust.
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We drive business outcomes via best-in-class strategy, creative, media, AI marketing & everything in between.
What was your first job in Media?
SEO.
What is the biggest change in marketing that you see coming in the next 2 years?
Not playing and standing out safe while balancing AI with real humans content creation.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Companies tend to play safe, and when hiring an agency, the risk is on the agency. That’s the real reason, in my opinion; the usual factor is expertise, but internal teams want to grow internally and fear job security.
What is one tip that you would give when it comes to digital marketing?
Not playing safe, experiment.
What percent of your advertising service offerings does traditional media buying make up?
60.