On Media Champions, our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with David Zhao of Coda Strategy.
Short company description:
Coda Strategy is an independent consultancy that leads traditional companies into the digital age. We help companies build a digital strategy, by working with digitally savvy executives develop IT solutions to execute their business vision.
What was your first job in Media?:
I work in IT consulting. with a focus on media.
What is the biggest change in marketing that you see coming in the next 2 years?:
List any trade organizations or groups that you belong to, if any:
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?:
What is one tip that you would give when it comes to digital marketing?:
Learn how to experiment, and learn how to measure.
