On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Amy Lynn McConahy of Clean Fiction Magazine.
Short company description:
Wonderful Reads for the Quirky & Discerning Book Lover
Clean Fiction magazine strives to place amazing CLEAN FICTION in the hands of those who would enjoy it. We specialize in Indie Fiction and Small Presses which means that the books you find here you may not find anywhere else. If you are interested in reading a Christian-based publication that reviews and promotes both religious fiction as well as clean secular fiction, you have found the right magazine.
What was your first job in Media?
Graphic Designer and Layout Specialist at a local weekly paper called the Weekly Bargain Bulletin. It is a publication that was started 52 years ago by my family and is still happily serving our community today.
What is the biggest change in marketing that you see coming in the next 2 years?
There seems to be a strong lean away from mass internet advertising as customers prefer a more personable and genuine approach.
List any trade organizations or groups that you belong to, if any:
The Weekly Bargain Bulletin (where I also continue to work on top of Clean Fiction Magazine) is part of MACPA.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Established reach. An internal marketing director can become even more effective by utilizing those who may specialize in a specific niche audience.
What is one tip that you would give when it comes to digital marketing?
Know your target audience and be as genuine as you can with your customers.
