Executive Highlight
Jeff Lerner
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Founder and CEO, Misnomer Marketing
- Industry: Advertising / Marketing
Business Founded: 2016
Phone: (760) 593-7717
Email: [email protected]
How long have you been in your industry?25 Years
Why did you choose your industry?The next world-changing ideas and products are being developed by startups worldwide. By leveraging my experience with bringing these startups to market, the opportunity to positively impact our society is my core motivation for focusing on these organizations.
Who are your typical clients?Startups and scale-ups that are looking for growth through product-market fit and the development of a strong brand that differentiates in a crowded marketplace. These organizations have either never invested in brand/marketing, or have been investing without the ROI and growth.
What do you like best about being in this industry?I love marketing and branding, crafting a story that resonates with users, consumers, and businesses. To be able to do this for new, unknown brands and help shape their future success is extremely rewarding.
What are common problems you see?Branding is often overlooked for startups. They focus on the product, sales teams, etc., but without proper branding and targeting of the ideal customer, they are hamstrung from a growth perspective. The most successful startups from an early stage invest in their brand and their story to go to market.
How do you market yourself to grow/expand your business?Networking with more startup founders and small businesses that have not seen the success they expected or are getting primed for launch. I also work with these companies on fundraising to help accelerate their growth.
How involved are you in the community?I am a Board member for the local nonprofit Youth Baseball league, as well as serving on the Board of the school PTA.
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