Executive Highlight
Eric Laylon
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Owner, EJL Marketing Group
- Industry: Advertising / Marketing
Business Founded: 2022
Phone: (484) 343-5555
Email: [email protected]
How long have you been in your industry?18
Why did you choose your industry?I made an industry switch in the mid-2000s from the sports industry to marketing. One of the main reasons for the switch was that sports did not have much room for a life outside of work. Transitioning to the world of advertising provided me with an outlet to help local businesses and also have a good work/life balance. Now that I am almost 20 years, what I enjoy the most is the fast-paced environment mixed with the ability to make an impact every day.
Who are your typical clients?I help local and regional small to medium sized businesses that are looking to grow their brand through digital marketing initiatives. My typical clients have annual revenues between $1m and $20m.
What do you like best about being in this industry?Having the ability to make a positive change and support clients in an industry that is confusing and riddled with many bad actors. Marketing is a tool to help businesses grow and when businesses put into place advertising that is effective and consistent, growth can be achieve in any type of market.
What are common problems you see?Greed. Pure and simple.
What advice/tips do you have for clients?Consistency is key. Testing is important. A positive attitude is king!
When is your busy season?Always
What keeps you up at night?Nothing. I sleep like a baby.
How do you market yourself to grow/expand your business?Newsletters, social posting, email marketing but most importantly...networking with others in the field.
How involved are you in the community?Our family is a foster family so we support a lot of local kids through our family. I also coach sports and sit on the board of two non-profits. I'm also very active in my church community as a Sunday School teacher.
What is your favorite not for profit or charity?Crossroads Pregnancy Center
What advice would you give to someone thinking of getting into this business?Don't wait around for something to happen. Just do it.
What do you enjoy doing in your free time?Running and playing sports.
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