Executive Highlight
Drew Neisser
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Founder + CEO, CMO Huddles
- Industry: Advertising / Marketing
Business Founded: 2020
Phone: 646-838-9001
Email: [email protected]
Address:
1397 2nd Ave #177
New York, NY 10021
How long have you been in your industry?20 years
Why did you choose your industry?It chose me. As a way to be a valued partner to the newly formed The CMO Club, I started interviewing Chief Marketing Officers in 2008. By 2020 when Salesforce purchased The CMO Club, I had already interviewed over 450 predominantly B2B CMOs for my podcast, books, and numerous articles. Recognizing my unique focus on B2B CMOs while not wishing the interviews to stop and suspecting that Salesforce would ultimately kill the club, I started CMO Huddles April 1, 2020. Since then we've grown this subscription community to over 150 highly effective marketing executives who come together every week to share, care and dare each other to greatness.
Who are your typical clients?B2B CMOs which is unquestionably the toughest seat in the C-suite.
What do you like best about being in this industry?Bringing together a community of highly talented and curious marketers is both an honor and a privilege. I'm inspired every day by their Courage, Artfulness, Thoughtfulness, and Scientific approach. They are the cool CATS of marketing.
What are common problems you see?First, the marketing industry is transforming faster than you can say generative AI. Now, instead of having no data, they have too much data. Instead of having too little content now they have too much mediocre content. And the disconnect between CEO expectations of what marketing can do and what even the best CMOs can deliver seems to be growing. It's just a crazy time.
What advice/tips do you have for clients?Pick your next CMO opportunity based on having a shared vision with that org's CEO. It won't matter how great the product is if the CEO and you aren't aligned from the outset on your role and the role marketing will play in moving the org forward.
When is your busy season?CMOs are always busy!
What keeps you up at night?CMO turnover and marketing attribution. There still aren't good tools out there to help B2B marketers really diagnose the role of various marketing elements on the purchase process.
What is your favorite not for profit or charity?Urban Green Council
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