Gregg ONeill
Founder + Creative Director at The ONeill Code
Website Address: https://www.theoneillcode.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Gregg ONeill from The ONeill Code. To learn more, check out https://www.theoneillcode.com/
What is your company Elevator pitch when talking about your company?
I seek out companies that are exhausted of the bureaucratic bullshit that comes with working with larger ad agencies. I help create the stories that build brands, giving them a unique voice that stands out in their advertising.
What is the main pain point that you solve for your customers?
The main thing I help clients solve is their brand voice.
What is your biggest pain point when it comes to digital advertising?
The challenge I find is when digital is handled as “one-off” tactics and not held to the standard and voice of the brand.
What is the biggest change in marketing that you see coming in the next 2 years?
Everything we see today is data data data. People are inundated with data. Marketing has lost its soul. I see the pendulum swinging back to the brand and messaging side.
What is one tip that you would give when it comes to digital marketing?
Keep it on brand. Be who you are. Make sure whatever message you’re putting out there can be attributed to your brand.
What percent of your advertising service offerings does Digital media buying make up?
50%
Which programmatic platform(s) do you utilize?
Usually, Google
